Overview
Estella is a bold, modern and inclusive startup founded by 3 female entrepreneurs. They are an online magazine that approached us to build their brand strategy, visual identity and online platform.
Creating a true user journey
To be bold, as so we were told, we had to dig deep into the minds of these three young ladies and bring out the best out of them.
In doing so, we managed to convey pop culture with a sprinkle of politics to enable writers of Estella to come out with the perfect tone of voice.
Tailoring the digital experience to the individual
As we know Estella’s readers are Gen Zs, we ensured to brighten up the colors, keep things simple – 3 click wonders – and produce an elegant feel and user experience.
Taking Estella one step further
Not only did we give them a fast loading website, a bold brand identity, but we helped Estella build a community of passionate readers. With thousands of readers, a newsletter campaign and a slick web design, Estella is now competing with news veterans in Cyprus, Greece and beyond.
