But probably you are thinking why is website load speed so critical? What is the significance of a fraction of a second? The short answer is that It has a significant impact! In more detail, It has an impact on the user experience, search rankings, sales, and conversions.
It’s all about psychology. We view websites that load quickly to be professional and trustworthy. We associate efficiency, trust, and confidence with speed. Check out our work to experience what a premium website looks like.
On the other side, a very slow website makes us immediately think that the website is unsafe and untrustworthy. And it’s quite tough to recover from a poor first impression. When it comes to user experience, there are no second chances. Almost 80% of your potential client traffic isn’t going to return.
Everyone expects websites to be super fast
When it comes to site speed, the internet sets a high bar. Fast loading speeds are what we expect and want.
We are much less patient when we are on the move. People tend to multitask and they want answers real fast when to make their browsing experience smoother. Whether we’re using a laptop, desktop, tablet, or smartphone, we all want quick results. Consider how you use the internet on a daily basis. You’re searching for quick responses and answers.
People are ready to wait a bit longer for well-known and authoritative websites. Visitors will accept a slight delay if you’re Google or Facebook, because you’re a well-known brand. Small firms and startups, on the other hand, do not always have that luxury. It’s best to get going as quickly as possible straight away.
At its most basic level, effective UX design is all about giving your visitors a wonderful and easy experience. A pleasant user experience is based on two key factors:
As a result, when it comes to user experience, website load speed is your top priority. Visitors to your website are seeking for something specific. Give it to them as soon as you can.
You’ve done something wrong if your visitors are puzzled or frustrated. Nothing annoys us more than a slow website!
The future of your website depends on its speed
We’ve found that a poor loading time causes visitors to leave right away. Almost half of your potential customers have already left.
However, there is a long-term impact here as well. Your natural development and word-of-mouth will be stifled as a result of the excessive loading time.
Because of a bad experience, customers gradually cease suggesting your service to others. Linking back to your work is less likely on established websites. It may potentially deter readers from subscribing to your newsletter.
Our team in Cyprus believes web design and web development standards in the structure of a website are key to ensure reusable code components, and making your website load lightning fast. This is vital.
A slow and laggish website is sometimes associated with a lack of credibility, which can harm your brand in the long term.
Don’t forget your website rank on Google
Google is on a quest to make the internet as fast, accessible, and helpful as possible. So far, they’ve done an excellent job.
If your server is slower than two seconds, Google will limit the number of crawlers it delivers to your site. That implies Google is less likely to notice your most recent blog post or other recent changes. This will have a negative impact on your website and your business.
If you want to find out more about Google, check out our post about How to make Google your bish.
Our team of web design and web development experts in Cyprus can help you get started on your next project.