Is your website asking for a raise? Unless you’re living in a dystopian world, the answer is probably no.
However, if you’re trying to increase your sales, don’t make the mistake of expanding your sales team. Instead, diversify the way you’re selling by optimizing your website. This is the best way to grow your sales without adding to your team.
How can I use my website to generate more business?
This is an important question for business owners. The first step is to drive traffic to your website. There are many ways to do this, including paid and free methods. Here are three that we recommend: paid advertising, social media, and search engine optimization (SEO). All of these can help you generate more business from your website.
Paid advertising is a common method used by many big companies. It can be effective, but it can also be competitive. You can do paid advertising through pay-per-click, social media ads, and display ads across the internet.
This method will cost you money, but it can pay off if done well. As the saying goes, you have to spend money to make money.
Social media is a great way to produce free web traffic. Consistent and quality posting to social media channels provides free exposure to potential clients.
It doesn’t cost anything to post, and any engagement you get can be converted with a strong sales funnel. Twitter, Instagram, and Pinterest are all good options, but LinkedIn is the ultimate tool. It puts you in front of other businesses that can become clients.
Search engine optimization (SEO) is a free and effective way to drive quality traffic to your website. One of the best ways to do this is with an active blog optimized for on-page SEO. Blogs create trust, provide information, and bring people to your website. By optimizing your blogs for SEO, you can boost your search engine ranking, making it easier for potential clients to find your site.
This is a proven method that has generated more leads for some of the biggest B2B websites.
Convert your traffic
To convert visitors into sales, you need to focus on your landing page. This is the first thing customers see, and if you don’t grab their attention right away, they won’t go any deeper into your website.
Writing a great headline is a good place to start. It should showcase the benefit you’re offering, and customers should be able to tell instantly what they’ll gain from your service.
For example, if you’re selling a fitness product, the first thing customers should see is a headline explaining the goal of the product. A strong sales funnel can also help you convert visitors into customers.
It’s essentially a fully automated selling machine that works like a real-life funnel. You create awareness at the top, provide details that gain interest, and convince customers that they need your product or service. Most funnels do this through strong sales copy, webinars, videos, and irresistible offers. If you can get customers this far through the funnel, they’ll be more likely to become a customer.
Need help with your website or sales funnel? Contact us. We can help with all your website needs.